CCF Australia
Project description
Whilst working at Gruden I was heavily involved in the redevelopment of the CCF Australia visual identity. Image treatments, typography and printing methods have been introduced for the creation of a more unified brand across all media.
The sponsorship handbook, a 28 page booklet, utilised positive photography where possible, focusing on the benefits of work being done rather than playing on guilt and negative imagery.
A halftone image treatment was introduced to get more value from a limited photographic resource. Many of the images on hand were shot on low res digital camera. These images as halftones can be blown up to a full page spreads and still maintain their visual integrity whether on four, two or single colour print jobs.
