Hanson Aggregates
Project description
A pitch project to position Hanson Aggregates as more than just a raw materials provider and appeal to the DIY Home renovator and design focused property developer.
A series of tools were proposed to visually incorporate Hanson products into existing imagery of a users project be it cement oxides, bricks or paves. In addition to the tools editorial / magazine content was to be created to encourage users to see the site as a home renovation destination for not only products but also inspiration
An architectural / scrapbook approach was decided upon as this tied in well with the do it yourself ethic of many home renovators / property developers.