Welcome to the online portfolio of Peter Costello. A London based designer and art director. I am currently looking for new freelance or full-time opportunities. So if you like the work you see here please get in touch.

Hanson Aggregates

Project details

Client:
Hanson Aggregates
Agency:
TMG
Lead designer:
Peter Costello

Project description

A pitch project to position Hanson Aggregates as more than just a raw materials provider and appeal to the DIY Home renovator and design focused property developer.

A series of tools were proposed to visually incorporate Hanson products into existing imagery of a users project be it cement oxides, bricks or paves. In addition to the tools editorial / magazine content was to be created to encourage users to see the site as a home renovation destination for not only products but also inspiration

An architectural / scrapbook approach was decided upon as this tied in well with the do it yourself ethic of many home renovators / property developers.