In Wine Export
Project description
This identity was created for an Australian Wine Export start up. The brief was to create something sophisticated whilst still maintaining an Australian sense of humor.
The spilled wine marque was to adorn all stationary and company cars. The ‘In Wine’ logo type, based on my own handwriting, was drawn, scanned and fattened up in illustrator. An extended san-serif typeface was then used to set the word ‘export’ offsetting the organic nature of the hand drawn type and creating a solid base for the logo.
The one colour design allowed us to stretch an already very small budget out to accommodate printed backs on the cards and still allow for a nice uncoated stock and spot varnish for the spill.
